Resources Library by ANA

What role should research play during an economic crisis?

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Sylvère Piquet, Marie-Reine de Jaham

June 15, 1979

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Hugh Robert Stammers, David Holmes

Company: KANTAR TNS Malaysia

June 15, 1979

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: John Poulson

June 15, 1979

Introduction

The theme chosen by the Programme Committee is "The Government and the People". Taken separately, these two concepts are clear enough, but linked together, they give a rather vague idea of what the programme is about. The Programme Committee has...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Vincent F.W. Ophoff

March 1, 1979

The utilization of social policy research

Existing doubts about the viability of applied social science notwithstanding, systematic, empirical analyses of the utilization of social research are virtually absent. Based upon data from interviews with social researchers and policymakers about...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Mark van de Vall, Cheryl Bolas

March 1, 1979

Public views and social policy

Social research can be seen as one way of establishing a closer link between public views and the decisions of policy makers. Its main advantage over other kinds of public participation in policy formulation is its ability to reflect a more...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Tim S. Bowles, Pamela Mills

December 1, 1978

Social surveys in public decision-making

Social research has, this paper contends, a central role in public sector decision-making. It enables the public to participate directly in some decisions, and to exercise an important influence on others. Even when the public is not asked to...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Barry M. Hedges

December 1, 1978

Improving the quality of life for ethnic minority groups

Although I wish to draw on research into ethnic minority groups for examples to demonstrate the hypotheses I wish to put, I see no reason why the same hypotheses need not apply equally to many other aspects of public sector social research. The...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: John Hanvey

Company: Harris Interactive (Europe)

December 1, 1978

Predicting social change

This paper covers the role of the survey researcher as a social forecaster. Social indicators have been derived from a qualitative and quantitative survey research system now operating in 14 different countries. These indicators include self...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

December 1, 1978